I'll take a slightly contrarian view on this ad as good advice....and assuming that this has caught my attention enough out of the sea of information and marketing that I am bombarded with to actually give it more than 10 seconds of thought.
First, if the ad assumes that you
have a gun in your home...and now, I am "thinking twice,".. I don't know anyone in my home that is thinking about committing suicide....therefore, Gun in home OK.
Second, say I am
thinking about getting a gun in my home for self defense, or target shooting....So, again, "thinking twice," I still don't know anyone in my home that is thinking about committing suicide....therefore, Gun in home OK....go to Cabella's (or Nick).
If I had a notion (depression, statements, suddenly giving away all their keepsakes) of anyone in my family thinking about committing suicide, I would encourage them to seek professional counciling, because I know (and have been there) that there is nothing,
nothing.... that I can really do to prevent it, if someone is serious about offing themselves....and since, being a responsible gun owner, no one in my home has access to
any to my guns....I come to the same conclusion....Gun in home, OK.
As a marketing message, I think this ad has a very narrow focus and that 99 percent of the people reading this would likely internalize it and say, "well, that's not me" and go back to Angry Birds on their I-Pad.
I am happy to let them spend their limited money and resources on a tiny demographic, and pat themselves on the back for "real change".
...and then there is this...
http://www.doh.wa.gov/hsqa/emstrauma/injury/pubs/icpg/DOH530090Firear.pdf
an intiative based on an apparent .0008 per 100,000 incident frequency rate...My 7 year old grandaughter was asked in her doctors office if they had "guns" in the house. She responded, "mine or my dad's"? (they're in Montana).